A sneak-peek into my work
These are some digital products I worked on as a product designer.
"Around you" uses the built-in Bluetooth technology of iOS and Android smartphones to allow people in the same room to connect on XING.
It started as a Hackweek project in the team, where we were able to develop a working prototype within a week to test it with users. The prototype was then iteratively developed into a feature within the XING App. The challenge of the project was to create a product that makes the technology disappear and focus on a user-friendly experience.
My contribution to the team: Concept, Product Design (iOS & Android App), IxD/VD, Marketing Strategy, User Testing, Field Test, Research.
The new "Your Network" section makes it easier to discover interesting XING members and add them to your network. The experience focuses on three core UX product principles: Up-to-date people content, engagement with your network and inspiration to expand your network.
The project started with detailed user research and analytics of the existing product. In alignment with the XING strategy we created a new cross-platform concept and design for the "network section". During the product discovery phase multiple iterations were continuously tested with users. Within a few month the first MVP release was live and an iterative build-measure-learn cycle was started in order to ship features that meet user needs.
My contribution to the team: Strategy, Research, Concept, Product Design, IxD/VD, User Testing, Release Planning, Analytics, etc.
Platform Content Research
In this research project the global navigation of the Immonet platform was examined and potential optimizations and restructurings were designed and validated.
We conducted qualitative and quantitative research with the existing content structure. Based on findings a new structure was created and with a benchmark analysis validated.
My contribution to the team: Research Survey Design, Card Sorting Test, Analytics, Concept, etc.
A 24h hackathon project
"get:there" is a network to share individual holiday trips with friends and the world. Let yourself be inspired, find new trips to your preferences or spontaneous excursions in your surroundings. Experience great trips in your own way and share them with others. "get:there" is your social network for your holiday adventures and anything but the boring package holiday from the catalogue!
My contribution to the team: Concept, Business Model, Visual Design, Pitch
What I do best
The field of product design requires a vast amount of skills. But even with >10 years of experience and a well running design process, I never stop learning.
These are some areas where I see my strength:
- Product Strategy: Strategy is not only a task for business people. The strategy must take the user perspective into account in order to have a real impact.
- Concept: Designing a delightful experience can be the differentiator between an average and an exceptional product. It starts with a concept that meets the needs of the user and adds value to the business.
- Prototyping: You have to feel it to understand it. Prototyping is the medium to validate the concept by putting it in the hands of the user.
- Process: I prefer to work in a product team (as Marty Cagan defines it) and bring my expertise to the mix. This means an agile process and an environment in which we start together, learn, improve and celebrate success as a team.
- Leadership: Design is a team sport and leadership in design is for me when I make everyone in the team a better designer. A good feedback culture is a cornerstone to this objective.